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Want People To Open More Emails?
The short answer is, well, write better headlines.
Email headlines (i.e., the subject field) are more important than ever, as web users tend to have a grasshopper mind more often than not. When writing email headlines, you have to make a good guess of what your readers — consciously as well as subconsciously — are interested in, and craft a compelling headline that attracts as many opens as possible.
Better Headlines In Three Simple Steps
1. Write short and selective headlines.
Not everyone has to like your product, but get it out there for those who could. In the article about writing PPC ads , we stressed that headlines have to be short and selective. Being selective is good for email marketing as well, as it, if enforced correctly, ensures that some greater part of your audience will be interested in what you’re about to say. A selective title is one which addresses a problem, an opinion or just a quality that some readers have. For example, “Tired of being single?” or “Ten ways to overcome shyness” are both selective and highly effective headlines.
2. Use compelling wording.
“The Secret To…”, “How 2 of 3 Marketers Lose Email Subscribers To This…”, and “How I Overcame My Laziness And Started Dieting” are all headlines that work well. The are not too salesy; even more, they’re short and straight to the point. And best of all, such titles connect with the emotional mind of the person reading them. Words like ‘free’ and ‘embarrassing things’ appeal to the reader’s emotions and create a strong pull to action. Brainstorm a list of powerful words like these and don’t be shy to use them. Everyone else does!
3. Use wordplay, alliteration and ignore grammar if it helps your cause.
Unleash the literature student in you but silence the editor, and good things will happen. As in the PPC article, “Got” isn’t really a grammatically correct headline, but it works surprisingly well. Playful headlines like “Telling Truth From Lies Isn’t Hard For Those Who Try” feature both alliteration as well as rhyming, and best of all catch the reader’s attention even if the title’s literary value is questionable.
Email marketing services
Increase your open rates significantly, and skyrocket your sales by attracting visitors to your cause by using our services. We at Visual Artistics have a team of creative individuals excited to work with you. We’ll craft creative and compelling headlines, increase open rates and make the users much more inclined to use your services. Read more about our email marketing services, or request a free quote now.
Tags: Business, E-mail, email marketing, Internet marketing, Marketing Services
Say, “Hello!” to V.A, he’s the monkey behind the writing!
We have considered V.A to be part of our team since our conception. Besides being a fun thing to do, we feel he appropriately personifies the qualities that Visual Artistics people demonstrate daily. Like the monkey, we are well known for our smart ingenuity and being the kings (and queens) of the jungle.
There is no monkeying around with your marketing at Visual Artistics. Our team members harness the most positive character traits that the monkey is well reputed for having. The wisdom and supremacy of the monkey in its natural environment is passed on to you, our customers, via the monkey mania we apply to each and every valued piece of work.
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