Seven SEO Writing Tips For Superb Performance In Search Engines

Now, when the written word has mostly moved to a digital format, more and more people want to ensure that they can be heard by people who would listen. Optimizing your articles for search engines makes your content easier to comprehend for search engines as well as real people — that is, if you combine the two. In this article we’ll look at a seven SEO writing tips that should help you write better content.

1. Research before you write

Writers — myself included — sometimes do sloppy keyword (or content) research. Keyword research is important, and not only because keywords are how visitors find you. Having keywords before writing makes your writing more purposeful and thus more concise.

2. Use lists and numbered lists

Lists confine your writing, and it’s actually a good thing. Lists provide additional structure, and they can be easily scanned.

Scannability (it’s a real word!) makes it easier for readers to get a grasp of what you’re saying and lets them easily decide whether to read on — this was argued in our article about five common web design mistakes.

3. Use attention-grabbing images

Writing for SEO can take away some feeling of genuineness from your words. That’s why images, even if not that useful for SEO can refresh your writing. Same goes for other types of media.

4. Nice titles, please

The title of this article, admittedly salesy as it may be, reads well and incorporates a keyword. Keep your titles short (about 5-10 words max) and informative.

5. Easy sharing

Make your articles easy to share. This is actually a design issue, but it’s so important it can’t be omitted.

While not every article will go viral, if you work hard you’ll eventually hit the sweet spot and develop a feel for writing articles that are apt to be shared.

6. Use links

This may be counterintuitive, but there are great things you can do with links. Search engines actually establish your content as a higher-quality resource if you link to other quality resources. Besides, you can simply link to your own pages or posts, just like we do in this article.

7. Write concistently

Most articles about website writing tips already mention this, and for a reason. The frequency of web marketing updates plays a significant part in your website’s SEO rankings.

Hopefully you had something to take home from these. For more marketing and writing tips, as well as rambles about all things marketing and web design, please subscribe to our newsletter — we know you want it.

Tags: Keyword Research, Meta element, Search Engine Optimization, Web content

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