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Tips for creating that killer mobile landing page
Over the past few years, mobile advertising has grown exponentially. Ensuring that your website has mobile compatibility is quickly becoming an integral component of doing business online. Even if people are not making their purchase on their phone, remember that many smartphone users rely on their smartphone to find what they are looking for and doing research. Without any further delay, you should use these suggestions for creating killer mobile landing pages:
Call-to-action goes above the page fold
What do you want your visitors to do next? This is arguably the most important question we can ask ourselves, and the answer needs to be prominently displayed on your homepage. If users cannot find out what you want within the first few seconds, chances are that they may leave.
Create a Clean Navigation System
Few things cause more confusion and frustration than sloppy navigation. Consider using 4-6 headings/tabs at most, any other information should be available through a good search function. This makes your site accessible and will likely lower bounce rates.
Use larger buttons
Simply put, users need to be able to use their thumb to select the button they want on your mobile site. No one wants to have to zoom in and out every time they click on a link. Remember people are using their thumbs other fingers, you have to adapt to the mobile experience.
Avoid Data Heavy Pages
The last thing you want is pages with slow load times, because it will drive the customer away immediately. Your mobile landing page needs to be optimized for speed and remain lightweight. If it does not load in five seconds, it is unacceptable for a mobile landing page.
Because the use of smartphones continues to grow, you need to pay close attention to how customers are browsing your website on mobile devices. While this is not a definitive list, using these suggestions will likely produce better results in your mobile advertising efforts. If you want help making sure that your landing page is optimized for mobile viewers, contact Visual Artistics today. This web design company from Singapore understands how to maximize your landing page on any device.
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Tags: Landing page, Mobile Computing, Mobile device, Mobile phone
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