Essential Components Your Ecommerce Site Must Have

If you are dealing with a good web design/development company, they can make sure your ecommerce website has all the components and elements that it needs. The problem is when you have managers and business owners who have no idea what they are doing. Your site cannot be successful without these essential components.

 

Comprehensive back-end

It does not matter if you are running an accessories store or trying to sell hand-made pet collars, the back-end cannot be overlooked. You need to make sure that you can fully manage the site. If you look at the well-equipped back-end for an ecommerce website, you must have the following:

– Pricing functionality – tax customizations, shipping, in-depth payment
– Product promotions – shipping offers, discount codes, etc.
– Product inventory – the option to add/edit/delete manufacturers, product categories, products.
– Order history – Payment records, invoices and more.
– Customer management – A quick way to contact customer solution, view customer orders etc.

 

Visuals: have a Web 2.0 Design

Yes, the back-end is perhaps the most important component for you, but you have to make sure that the site looks enticing to your customers. If it does not match up against top online stores on the web, you are not likely to sell much.

 

Social media

Even if customers are not necessarily interested in sharing what they bought online, why not give them the option to do so anyway in the event that they are? Your product(s) needs to be available on social media. You should include the following elements at a bare minimum:

– LinkedIn Share Button, Pinterest Pin It Button, Google+ Button
– Twitter Tweet and Follow Button
– Facebook Like/Send Button, Facebook Fan Box, Facebook Comments

 

Store verbiage and security

Security remains the number one concern amongst people buying online. That is why a website missing small, yet crucial elements, can make a customer lose faith and leave your site. Make sure that you offer the following:

– SSL Certificate Seal – if you want to be approved for a merchant account, you need to have this in place anyway. Make sure that you make it clear to potential clients that their transactions are handled securely and smoothly.
– A 100% Money Back Guarantee – It is one thing to say you want a satisfied customer; it is another thing to put your money where your mouth is. Let them know from the start that customer satisfaction is the most important aspect for you.

 

Get your design in order

If you want to have the type of ecommerce site that attracts clients instead of driving them away, we can help! Visual Artistics is a web design company in Singapore with experience and the expertise needed to build a site that you can use and your customers will love.

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